Books

The human mind can be regarded as an insoluble mystery.....or as a fairly simple and fallible system which depends on the behaviour of its mechanical units.

In this fascinating and provocative book Edward de Bono builds up a picture of a special 'memory surface', which might resemble the brain in its selection, processing and rejection of information. With simple analogies he illustrates the mind's tendency to create and consolidate rigid patterns, to build myths, to polarise and divide, and then relates these mechanisms to the various modes of thinking - natural, logic, mathematical and lateral.

In conclusion Edward de Bono coins and defines a new word of one syllable, with the startling suggestion that its addition to the language could greatly widen the effectiveness of human thinking.

Now you can gain a clear picture of exactly how the brain works. Dr de Bono strips away all the mystery by constructing a nerve centre (brain) built from everyday materials and symbols you can easily understand. He demonstrates the technical functions of the brain using simple items like gelatin and children's blocks. This exceptional book even hows you how the human brain gives rise to our unique qualities such as humour and insight.