The de Bono Code Book...

The response to my latest book - "The de Bono Code Book" has been much as predicted. In radio and other interviews the emphasis has been on the beauty and nuances of language and how this would be lost in a code system. Interestingly, the few Americans who have had access to the code have loved it. They can immediately see the use and value of a system for coding and communicating complex situations.

There is a sharp contrast between the two attitudes

1. This is something new. Convince me that I need it.

2. This is something new. What values and opportunities do I see in it.

You do not have to use all the codes. You can extract the codes that are of most use to you. A licencing system is being set up so businesses can reproduce parts of the code internally on the internet or in print meanwhile the book is available through this website.

Edward de Bono nmt
22nd October 2000
Mumbai - India