There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.

MESSAGE FOR WEEK BEGINNING 23rd March 2009

Excellent but not enough!

If you want to change something you are supposed to attack it and to show that it is wrong. That is our traditional thinking inherited from the GG3 two thousand four hundred years ago. But there are things that are not wrong at all. In fact they are excellent. The rear left wheel of a motor-car is excellent - but it is not enough. A chef can cook the best omelette in the world, it is excellent but it is not enough. Our traditional thinking is excellent but it is not enough.

So we need the new word 'ebne' which I invented a short time ago. This means:
Excellent
But
Not
Enough

So the motor-car wheel, the chef and our traditional thinking methods are ebne. It is pronounced 'ebbneh'.

Edward de Bono
20th March 2009