There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.

MESSAGE FOR WEEK BEGINNING 4th May 2009

Difficult Times / Problem Solving

There is a difference between difficult times and a problem. With difficult times the universe of action is changed. All logics are only relevant in their particular universe - just as the universe of a patterning system is different from a language universe. The recession at the moment qualifies as a difficult time so a rather different thinking is required from traditional problem solving. Values become even more important. Problem solving usually implies a return to the situation before the problem. That is not possible for an individual or a corporation.

Visitors to this site might like to visit www.debonosociety.com which is intended to bring together people who are using my work.

Edward de Bono
5th May 2009