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Edward de Bono's authorised web-site

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There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.

MESSAGE FOR WEEK BEGINNING 27th July 2009

New Book

My latest book (published July 2nd) is called 'THINK: before it is too late'. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. We are very complacent and even proud of our thinking. We can land men on the moon. WE can tap atomic energy. We have the internet, WE have supersonic flight etc. We have done very well in the area of science and technology because we have developed 'thinking for finding the truth'.

I have suggested the new word 'ebne' which means excellent but not enough. Our existing thinking is ebne but not enough. We have never developed 'thinking for creating value'.

In conflicts we rush to judge who is wrong and seek to punish that party. We do not try to design a way forward.

Edward de Bono
20th July 2009

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