There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.

MESSAGE FOR WEEK BEGINNING 17th August 2009

Try me and find out!

Complacency is very difficult to budge. We are complacent about our education, fgovernment etc. etc. Both could be greatly improved.

Most businesses are also very complacent and believe that continuity and problem solving are enough. And yet in almost every case a new idea could make a huge difference. So where is the new idea to come from? It is unlikely to come from the complacent thinking of those within the organisation. It may be borrowed or stolen from another enterprise. Or the idea may be generated deliberately by someone outside the idiom of that organisation. For example, I believe I could generate a useable new idea for almost any business. Try me and find out!

Edward de Bono
15th August2009