There follows a weekly message from Edward de Bono.

The index to the site contents follow after the message

 

 New Idea Service

In an earlier message I mentioned that I was launching a new ideas service. I am repeating this here. For a fee of $5,000 I would provide five new ideas in any designated field (not high tech). If you are an intermediary who brings the client to me then you can add an extra $2,000 for yourself.

You can sit back and say “I do not need any new ideas”.

You can say, “I do not believe that anyone can provide me with new ideas”.

You can say, “How do I know that the ideas will be worth the cost?”

The last attitude is understandable but there are many values to a new idea.  The idea may be used directly. The idea may be modified and used. The idea may trigger different new ideas in the mind.  The idea may suggest to you a new way of looking at the situation. The idea may lead you to reconsider something.

Edward de Bono
20th September 2009