There
follows a weekly message from Edward de Bono.
The
index to the site contents follow after the message
New
Idea Service
In an earlier message I mentioned that I was launching a new ideas
service. I am repeating this here. For a fee of $5,000 I would provide five new
ideas in any designated field (not high tech). If you are an intermediary who brings
the client to me then you can add an extra $2,000 for yourself.
You can sit back and say “I do not need any new ideas”.
You can say, “I do not believe that anyone can provide me with new
ideas”.
You can say, “How do I know that the ideas will be worth the cost?”
The last attitude is understandable but there are many values to a new
idea. The idea may be used directly. The
idea may be modified and used. The idea may trigger different new ideas in the
mind. The idea may suggest to you a new
way of looking at the situation. The idea may lead you to reconsider something.
Edward
de Bono
20th September 2009