I am currently setting up a new venture with Saatchi and with Ernst and Young for a specific design of new ideas. I believe that in future new concepts are going to be more important to business than anything else. Technology can amply support new value concepts - but does not create them.
I would like the Creative Team to be a resource that I can turn to if necessary. This would be an opportunity for creative thinkers to use their creativity.
Obviously there will be a need to work out fair compensation etc. There will be the ususal problems of someone claiming that an idea that was used was 'somewhat related' to one that had been submitted. This sort of genuine difficulty usually turns me off from opening up this approach at all. There has to be a great deal of trust - or it is not worth doing.
So, if you want to be available as part of the process then re-affirm your willingness as part of the creative team. (email: edwdebono@msn.com subject: re-affirmation)
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