I am looking for a new publisher. I am looking for a publisher with whom I can work more closely. In my experience, people who go in for publishing have probably done a B.Litt at university. They understand fiction but have little idea about non-fiction.
This raises the more general point. If you are experienced and skilled in one area does that make it difficult for you to become experienced and skilled in another area? You may be perfectly happy with your skill area and have no wish to move out of it. Complacency is nothing if not comfortable. But suppose you do want to move out of it. Suppose you do want to develop an additional skill area. Are you so dominated by the concept forms and perceptions of the first skill area, that you find it difficult to acquire different concepts and perceptions. If the rivers and valleys have already formed on the landscape, then fresh rain will flow along these paths and will not form new rivers.
A person who has been marketing a product to a certain section of the population, will know how to do that and will know how to improve the approach. But that person may be completely unable to deal with marketing to an entirely new section. This happens all the time with tourism. A destination that has hitherto attracted the mass market 'bucket and spade' volume, finds it very difficult to think in the way needed to attract more up market bigger spenders.
Edward de Bono nmt
24th February 2002
Malta
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