MESSAGE FOR WEEK BEGINNING 1st March 2004

Value Sensitivity

At what point do you most enjoy a feast. It could be in anticipation. It could be in the sense of occasion as you start eating. It could be in retrospect as you look back with wonder on something that was less wonderful at the time. Frames of judgement make a huge difference. That is why the assessment of new ideas is so very difficult. Few people have developed value sensitivity enough to assess an idea on its own merits. Most people judge the idea according to some frame of value or purpose.

Edward de Bono nmt
29th February 2004