MESSAGE FOR WEEK BEGINNING 18th October 2004

IDEAR

On another website (edwarddebono.com) I have outlined a suggested structure for idea generation within an organisation. This is the IDEAR team.

Idea
Design
Explore
Application
Realise

This is a dedicated idea team. To expect ideas to come from the R&D department is mistaken. The scietific mind-set of research is not at all the same as the mind-set of value design. It is the usual difference between 'what is' and 'what can be'

Edward de Bono nmt
10th October 2004