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MESSAGE FOR WEEK BEGINNING 7th February 2006 The Creative Imperative
The World Economicx Forum held recently in Davos had as its theme: 'The Creative Imperative'. That is excellent - and about time too. Unfortunately, none of the people there had the faintest idea how creativity works. Creativity as an intention and creativity as an expression of good will have some value. But all this remains 'lip-service' unless there is the ability to use fiormal creativity. This goes beyond conventional brain-storming which is very old fashioned. Talking about creativity is not the same as being creative.
There is no mystery about creativity. Creativity is the behaviour of information in a self-organising system that makes asymmetric patterns. From this basis we can derive the formal tools of creativity. These can be so powerful that using just one of the tools a group of workshops generated 21,000 ideas for a streel company in one afternoon.
Edward de Bono |