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MESSAGE FOR WEEKS BEGINNING 9th April 2007 ..logical in hindsight...
Every valuable creative idea will always be logical in hindsight. When you have created the new idea it will be logical and even obvious. There are at leqast two reasons for this.The first is that in order to ascribe any value to an idea we must be able logically to see the basis for that value. The second reason arises from the nature of asymmetric patterning systems.
Those of you who have been aware of my work will know that there are three princioples:
1. Self-organising information systems like the human brain are pattern making systems.
2. All patterning systems are asymmetric.
3. What is obvious in hindsight may be invisible in foresight.
There is no magic in creativity.
Too many organisations believe that they are very logical and analytical and therefore will reach any needed new idea by logic alone. They are quite simply mistaken.
In the next few messages I shall outline practical ways in which organisations can make better use of innovation beyond just talking about it. These messages will be of value to all readers of these communications.
Edward de Bono |