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There follows a weekly message from Edward de Bono. The index to the site contents follow after the message.

MESSAGE FOR WEEK BEGINNING 18th August 2008

Six Frames: for looking at Information

In the previous two messages I focussed on the suggestion that information was not enough. There was a reason for doing this. Now, or in the next few weeks, a new book of mine will be published. The title is 'Six Frames: for looking at Information'.

It is only rarely that information is complete and an answer to a question we have. Usually we are surrounded by information and have to extract from it what may be valuable to us. So ways of looking at information become more an more important. Without them we may be misled by information. Without them we may not extract the full value that is available in the information.

In a way the Six Frames are as fundamental as the Six Thinking Hats which are now so widely in use from the most sophisticated meeting to stone age culture.

Before you buy the book (published by Vermillion Press, London) figure out what six frames you would choose. Then see if your choice matched my own.

Edward de Bono
12th August 2008