There follows a weekly message from Edward de Bono.

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MESSAGE FOR WEEK BEGINNING 8th March 2010

I am getting tired

I may well have mentioned this before. I am getting tired of travelling so I am setting up a new service. If you work in an organisation you become effective through ansorbing and aligning yourself with idioms, culture and values of the organisation. You then become incapable of 'out of the box thinking' because you are successfully within the box. I, myself, am out of all these boxes. The concept is that I shall provide creative ideas from a distance. The corporation sends me the problem or creative need and I send back the ideas. There is a year's retainer fee which would be equivalent to half the cost of a junior secretary. Anyone who sets up such a contract and administers it will receive thirty percent of the annual fee for the first year and twenty percent thereafter.

Edward de Bono
3rd March 2010