Books

Could you make an educated guess at the downside risk of a marketing strategy? Are you in the right ball-game, and faced with a crisis could you find an ad hoc solution? Would you recognise a catch-22 situation?

These are just a few of the 265 specialised "thinking chunks" Dr de Bono defines to help you become more expressive.

Most of the words are partly familiar, some borrowed from business, technology and the sciences because of their usefulness. All of them are powerful tools of expression if used precisely: and/ with the help of appropriate cartoons and illustrations, Dr de Bono defines them in terms of their usage so that the reader can use them precisely.

So the next time you are asked how insulated you are from corporate dialogue, or your opinion of the viability of franchising, you will have an impressive answer.

Add to your "thinking vocabulary" with Wordpower.