Master your Thinking and Creativity

An online course that will teach you how to generate more ideas, be more creative and create better outcomes.
  • Learn the Thinking Tools and Creativity techniques, used by millions of people around the world
  • Get practical outcomes from group discussions in a more collaborative environment
  • Learn to delay judgement before gaining a better perspective.
  • Learn how to approach almost any problem with a step by step methodology that is proven to work

Here is what you will get...

24 Lessons that teach you the proven thinking tools and creativity techniques created by Dr. Edward de Bono.

Over 200 Thinking Exercises that will challenge you to expand your thinking by practicing the thinking tools.

Achieve the de Bono Effective Thinker certification. You will be sent a hand signed and sealed physical certificate.

I created this course based on thirty years' experience teaching thinking to thousands of adults and children around the world. The thinking tools are deliberate and can be used systematically. They are easy to use and powerful. ”

Edward de Bono

Dr de Bono is widely regarded as the world's leading authority on the teaching of thinking as a skill. The creator of 'Lateral Thinking' and best-selling author of over 80 books. Edward de Bono's training and thinking methods have been used around the world. Dr de Bono has held faculty Professorships at Harvard, Oxford and Cambridge Universities.

An inspiring man with brilliant ideas, de Bono never ceases to amaze with his clarity of thought. ”

Richard Branson, CEO Virgin Group

One framework with a wide range of practical applications

People use the de Bono Thinking Tools as individuals or groups in a wide range of activities from product development too conflict resolution while fostering innovative thinking with a shared language and framework for brainstorming and problem solving.

Online course enterprise
Innovation & Product Development
The thinking tools help people create new products, pivot and seek new opportunities and possible markets, by searching and recognising and understanding the situation.
Problem Solving
By using the tools to broaden the scope of your thinking. the de Bono tools help people explore a problem further before rushing to judgement allowing people to make better plans of action that achieve the common goals set out.
Conflict Resolution Situations
By using the de Bono tools in discussions with people or groups that are in disagreement with different goals the tools have a proven track record of getting to win/win outcomes.
Human Resources
Foster innovative thinking with a shared language and thinking framework that will deliver results. The de Bono tools provide a direct step by step approach that improves the outcome of many thinking situations from Inter-departmental brainstorming too personal employee interventions.
Personal and Professional Development
Put the tools to work on your own personal and professional development. Focus on your goals, expand your personal perspective on issues and make better plans and faster decisions.
Enroll today – Risk Free

Great Companies use the de Bono thinking tools to get results

What other students think about the course?

I loved the course. The content is simply amazing. I use the tools everyday ”

Nicola Fiorivanti, MIT Media Lab

This is the certification that I am most proud of. ”

Fabien Bourgies, Director at Avery Dennison

Little did I know what thinking truly involves! This course truly expanded my horizons. ”

Laurel Boucher, The Laurel Co.

Using my mind like a muscle, building and creating new pathways of thought. Thanks. ”

Jesko von den Steinen, The House of Dancing

5 Day money-back guarantee

If you're not satisfied we'll give you your money back. That's it.

Courses 5–day moneyback
Zero Risk:
Our course comes with a powerful guarantee to let you try it risk-free. If in 5 days you don't feel satisfied, just email us at support@edwdebono.com and we'll give you your money back. No questions asked.
99%+ Satisfaction Rate:
We are over 99% confident you'll love it. Less than 1% of people request a refund, so we can be 99% sure you're going to love it — which is about as good a guarantee as you can realistically give. If you find yourself amongst the 1% that's not satisfied, no problem. Let us know and we'll refund you – again with no questions asked.

Start mastering de Bono thinking tools today – risk free

The de Bono Course

  • Module 1: Thinking Tools
  • Module 2: Situations
  • Module 3: Lateral Thinking

EUR € 599

TAKE THE COURSE

Start mastering your thinking today. Take the course.

  • The de Bono Course
  • 24 lessons over 3 modules
  • Over 200 "thinking exercises"
  • Personal de Bono Master Tutor
  • 12 Months Access
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 5 Day Money-Back Guarantee

See what is on the course..

In module 1 you will be introduced to the thinking tools and techniques which have proven to increase abilities in areas such as creativity, problem solving and critical thinking. As you move through the course you will encounter material and assessments that are designed to cement these concepts into your mind. This first module consists of the following 8 lessons.

1: Are you a thinker? Looks at the students self-image as a thinker and at thinking skills in General. Setting the stage for your journey towards Effective Thinking.

2: PMI - Plus, Minus and Interesting Analysis of Plus, Minus and Interesting points. This is a powerful tool for considering new ideas.

3: AGO - Aims, Goals and Objectives The examination of Aims, Goals and Objectives. An AGO is used to clarify thinking.

4: Consider all Factors This involves a structured process to the Consideration of All Factors. It is often used when considering situations prior to developing ideas.

5: OPV - Other People's Views Almost any thinking activity involves other people, the OPV tries to get the thinker inside the heads of those involved.

6: FIP - First Important Priorities The FIP provides a deliberate instruction to you (or to others) to focus directly on priorities (in general or at a particular moment).

7: APC - Alternatives. Possibilities and Choices The APC lesson involves looking for the Alternatives, Possibilities or Choices (whichever is appropriate) in that situation.

8: C&S - Consequence and Sequel This is a scan of time for your brain. Helping you focus upon the consequences that might arise from a decision, course of action or change of any sort over time periods.


In module 2 you will be building on the knowledge and tools learned in the previous module the participant explores the different types of thinking situations that exist and how you should proactively react to them. By understanding the type of problems you face you can learn the thinking skills to develop better solutions.

1: Plan and action Thinking is involved not only in arriving at a decision but also in carrying it out. Planning is usually an essential part of getting something done.

2: Decision and evaluation Judging the value of an option. Is this worth doing? Making decisions and making choices.

3: Problem-solving and design Finding solutions to problems, and designing solutions to problems. In a sense any design task is also a problem-solving task.

4: Coping and organising: Coping with confusion and mess. Creating order out of chaos. Organising different elements so that the whole works - a common enough real life situation.

5: Negotiation and conflict Two party situations often have each side trying to get what they want. This lesson will help you turn arguments and conflict into win-win outcomes.

6: Communication and persuasion The transfer of information. The transfer of perceptions. Clarity of communication. Opening up perceptions in persuasion.

7: Exploration and discussion Making a map of the situation. Getting as much information as possible. Discussion with the purpose of exploring a situation.

8: Opportunity and initiative Much of our thinking is reactive: we are forced to think about something. In this Section we look at initiatives: we set out to think about something because we want to.


You will focus on creativity and lateral thinking. Learning to think outside the box is important when you need to problem solve. You should be able to recognise situations that need some extra creativity and brainstorm in an effective focused manner that delivers results. The Creativity and Lateral Thinking module consists of the following 8 lessons.

1: The need for lateral thinking Realising the need to improve the quality of our thinking. Application of thinking to different areas.

2: Basic level creativity The cure for arrogance and the deliberate search for alternatives: concepts and explorations. The mechanics of new routes.

3: Judgement and movement The difference between perception and processing. Patterning systems, and the concept of idiom. humour, logic and lateral thinking.

4: Escape Escape from your train of thought.. learn to take a different road.

5: Stepping stone Learn to look for the way forward a step at a time. Every creative journey starts with a step.

6: Random juxtaposition Unleash the power of your mind with this technique when you need them.

7: The treatment of ideas Constraints, shaping, using and harvesting ideas.

8 : Focus How to define the creative thrust. The creation of idea sensitive areas for the generation of creative thinking.

Start mastering de Bono thinking tools today – risk free

The de Bono Course

  • Module 1: Thinking Tools
  • Module 2: Situations
  • Module 3: Lateral Thinking

EUR € 599

TAKE THE COURSE

Start mastering your thinking today. Take the course.

  • The de Bono Course
  • 24 lessons over 3 modules
  • Over 200 "thinking exercises"
  • Personal de Bono Master Tutor
  • 12 Months Access
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 5 Day Money-Back Guarantee