Edward de Bono

Dr. Edward de Bono is widely regarded as one of the foremost expects in the fields of creativity and Lateral thinking. Dr. de Bono was the first person to propose that the human brain is a self organising system. It was from this understanding that he had for the underlying principles that he developed his thinking tools and creativity methods that have helped people and organisations revolutionize their thinking by bypassing the normal thought-blocks that impede their everyday thinking.

Lateral Thinking

Dr. de Bono coined the concept 'Lateral Thinking'.