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Books

PO: Beyond Yes and No

  • NO is the basic tool of the Logic System.

  • YES is the basic tool of the Belief System.

  • PO is the basic tool of the Creative System.

Po: Beyond Yes and No is the basic primer of a revolutionary way of thinking. Edward de Bono maintains that most of us are trapped within the rigid confines of traditional thinking, limited by concepts which have developed simply for the purpose of arriving at the 'right' answer. While humanity has advanced technologically, in the realm of ideas and thought processes we are, he says, still using the restricted and the restricting concepts that have always been used.

He offers Po as a device for changing our ways of thinking: a method fro approaching problems in a new and more creative way. It is the product of a research scientist who notably - and very entertainingly - thinks for himself.

The basis of logical thinking is the word "no". By enabling you to reject what is wrong, it allows you to be right at each step. The new word, Po, is a new thinking tool - but with a completely different function. Po lets you step outside the harsh rigidity of the YES/NO system and change from the present thought pattern to creating new ideas.

'de Bono has achieved wide influence partly through the clarity of his books, and the utter simplicity of the methods that he suggests will boost effective thinking and creativity in the average person' - OMNI


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